The new technology of Digital TV creates tools that promise to improve disclosure and performance of products in the market. Thus, those who fit the first start of the technology already have advantages over their competitors.

Interacting with the viewer by remote control or by phone, advertisers are able to draw a profile of their consumers, which can vary in age, income and city where they live. Having a real sense of the preferences of its consumers, can be created specialized marketing campaigns, direct way of reaching your target audience.

Intacto believes that there is a new world being exploited by advertisers with interactivity, and that is launching an era of shopping by television, in which the product being sold is part of the contents, leaving it to be a commercial advertising. An example is the so-called walled garden, the only channel for interactive services, already deployed in Europe. In this environment, an interactive service widely used is the T-Commerce, in which purchases are made through remote control.

With an extensive experience in developing interactive services for advertisers - as an example the creation of one of the first T-Banking systems in the country - Intacto provides consulting services, aiming to optimize the process of creation for Digital TV, since its conception to its approval, giving all necessary support and closely monitor the progress of projects, with the guarantee of a safe interactive environment.